SportyBet Kenya has officially unveiled a KSh 380 million sponsorship partnership with Nairobi United FC, becoming the club’s Official Betting Partner in a significant development for Kenyan football.
The partnership was launched on Thursday, 5 November 2026, at Mass House in Nairobi, bringing together club leadership, football stakeholders, players and invited guests to celebrate a new chapter for the team popularly known as the Naibois.
The event featured the formal partnership announcement, the presentation of a ceremonial KSh 380 million cheque, and the unveiling of Nairobi United’s new SportyBet-branded jerseys, marking the start of a relationship aimed at supporting the club’s continued development and ambitions.
A Major Boost for Nairobi United’s Ambitions
For Nairobi United, the partnership represents an important milestone in a remarkable journey through Kenyan football.
The club enjoyed a breakthrough 2024/25 campaign, securing promotion to the Football Kenya Federation Premier League after winning the National Super League title.
The Naibois went on to complete a historic domestic double by defeating Gor Mahia 2–1 in the FKF Cup final, earning a place in continental competition.
These achievements have established Nairobi United as one of the country’s emerging football success stories, with the SportyBet partnership now providing an opportunity to build on that progress.
Speaking at the launch, SportyBet Kenya’s Country Manager Dianne Maina Nyakio said the partnership reflects the company’s commitment to building a meaningful relationship with the club, and is expected to contribute to player welfare, professional development, and stronger engagement with football supporters.
While announcing the partnership, the SportyBet Kenya Country Manager addressed the players and offered the company’s full backing.
“To the players, you are the heart of this venture, and we stand with you,” she said.
New Jerseys Unveiled as Partnership Becomes Official
One of the evening’s standout moments was the official jersey presentation, where representatives from both organizations unveiled Nairobi United’s new playing kits featuring prominent SportyBet branding.
The designs, presented in white with orange detailing and yellow with green detailing, reflect the club’s evolving identity while introducing its new commercial partner.
The event also featured a ceremonial cheque presentation, leadership engagements, and photographs with the playing squad, highlighting the occasion’s significance for both organizations.
For Nairobi United’s leadership, the announcement comes as the club works to establish itself as a competitive force in the top flight.
Strengthening Investment in Kenyan Football
Beyond the commercial agreement, the partnership highlights the growing importance of private-sector involvement in Kenyan football.
Corporate sponsorships can provide clubs with greater financial stability, improved resources and opportunities to develop stronger relationships with their supporters.
The SportyBet–Nairobi United partnership also presents opportunities for collaborative football content, matchday engagement and community-focused activities, subject to the agreed sponsorship program.
With the official unveiling complete, attention now turns to how the two organizations will translate the announcement into tangible progress for the club.
The evening, which marked both the club’s accomplishments and the launch of the SportyBet partnership, was highlighted by an unexpected performance from Heha Movers. The viral comedy and content creation group from Kibera (Kibra), Nairobi, brought an entertaining element to the celebration.
